Hudson Gems Beverage Company features three drink types—beer, wine, and kombucha—that celebrate the unique qualities of the Hudson Valley in New York. Each packaging series playfully and elegantly reveals flavor names and drink types, connecting to the region’s trademark.
Hudson Gems Beverage Co.
The beer packaging showcases bold typography that reflects the valley’s landscapes, with a striking white can set against a dark six-pack box. The wine bottles reveal art and historical locations through a delicate die-cut design on the exterior box. The kombucha series features whimsical letterforms inspired by local festivals, allowing consumers to spin and remove the label to unveil handwritten flavor names.
